Generic products (without trademark) take the lead by its low cost and pharmacies who have greater opportunities for its dispensation. Predominant route of administration of the pharmaceutical products are decisive normally due to its low cost, rapid absorption and the immediate effect of them. Forms of presentation change optimal presentation options to the most economical which are sold in hospital presentations. Medical prescriptions are hampered by self medication large-scale ignoring physician involvement. Proprietary medicinal products suffer an also significant change in relation to the specialty to which are directed for example general medicine, Pediatrics and Gynecology, which may be considered as leading specialties with regard to internal medicine, dermatology, Gastroenterology, that are not of high medical consultation.
Combined prescriptions, including a long list of products is significantly reduced to low-cost commodity by the same patient and the time of purchase, due to their low economic resources that fail to meet medical prescriptions. Competition between ethical products of brands with similar active substances increases constantly substitution to generic products of low cost for the patient. For all these reasons, in a brief analysis of the pharmaceutical market in underdeveloped countries it can be deduced that in coming years the conduct of the doctor and patient will be directed to products pharmaceutical generic, since the economic crisis is primarily notable in countries whose economy is in constant deterioration. CIRCLES of offer and demand of the pharmaceutical product drug makers offer pharmaceutical products through promoters specializing in certain levels, omitting important details like information management. IVAN CARRASCO AKIYAMA) suggests that: knowledge for a good management of the pharmaceutical information must be through a multidisciplinary staff that can rationalize specialties as medicine, pharmacology, psychology of the prescriber, psychology of pharmaceutical dispenser, pharmaceutical marketing, medical oratory, advertising of pharmaceutical products and communication between other skills of logic medical-pharmaceutical as key elements to enable quality circles in the definition of MARKETING pharmaceutical DIGITAL Ivan offer carrasco Akiyama Director and creator of the project CiberDiagnosta defines that: pharmaceutical Digital Marketing is an interactive process that part concept pharmacist which involves doctors, pharmacists and patients as part of a monitored cybernetic mechanism in which scientific information platforms interact with using search engines, Banners, programs of affiliation, e-mail marketing, branding, PR in the network, etc.