Looking to the position, that information is irrelevant. No or virtually no one will find a place to buy a mower by typing the name of your business, unless you already know in advance. And in that case probably not even need to use a search engine to find you. By registering a domain, do it for long periods of time. Also this information will be held by the spiders, and interpret the records for five or more years to guarantee that your bet by the presence on the Internet is long term and your site will not disappear the day in the morning. Page title: one of your pages must have a unique title, which refers to its specific contents contained therein.
It is good that every page on our site in question in depth a particular topic. Avoid also here to emphasize the brand, and keep in mind that the words placed at the beginning of the sentence are more important than the latter. Description: must be an extension of the title, two or three sentences in natural language can capture the attention of our potential visitors. Headers: are tags h1, h2, h3 and h4, titles and subtitles of the content of the page: what is true of the title applies to them. The file name and directory: no names at random your html files, not even your directories. Not just any name, if you use keywords for each significant opportunity to improve your chances of ranking. Bold, italic, underline: paragraphs of text marked up are also treated with special interest in spiders Texts internal links: Avoid using phrases that do not provide any information about the link such as "click here" as these phrases also have computing the value relevance of a page in reference to a particular topic.