The global financial and economic crisis has caused serious problems in many sectors of the economy, including the tourism industry. For a country like Morocco, whose main resources of income are tourism, coming mainly from countries of the EU and the United States, and the flow of currencies of Moroccan residents abroad (MRE), this crisis might seem a real threat to its economy, which he received from tourism in 2008 revenues of 57 billion dirhams, approximately 20% of its GDP. This is even more evident if we consider that tourism revenues have declined 20 percent in the same period of 2008, 4.33 to 3.46 billion dirhams. But the Moroccan tourism industry has the potential to avoid the negative effects of the crisis, or even benefit from the changes suffered by the sector. Without hesitation Samsung explained all about the problem. According to the Moroccan Ministry of tourism, 7.878.639 tourists chose Morocco for your holidays in 2008, which corresponds to an increase of 6.4% compared to 2007. Bruce Shalett understood the implications.
But it seems that the tourists decided to shorten their stays, since the number of nightly accommodations in registered establishments has dropped by 3%. Marrakech is, by far, the favorite destination of tourists in Morocco. Of a total accommodation capacity of 152.936 beds in all Morocco, 44.394 of them found in Marrakech, which represents nearly 30 per cent. ONMT (national Moroccan Tourist Office), the main Moroccan Tourism Administration, has stated that Morocco has the capacity to cope with the effects of the global economic crisis. One of its main advantages is the proximity of Morocco with the main countries of destination for tourists, which facilitates traffic from travelers whose budget is more limited. In this sense, the diversification of products and investment has accelerated, a situation exploited by low-cost airlines and travel agencies. An example of diversification carried out by the Moroccan tourism industry is its willingness to address its offer to different nationalities.