In parallel, it corresponds to state management in cases in which it proves essential to ensure the full effectiveness of aid measures within the basic management of the sector. Its centralized management taking into account the characteristics of the sector of the cultural industry as well as the uneven implementation in the territory of the agents protagonists of various aspects of the cultural industry, is necessary to ensure equal possibilities for obtaining and enjoyment by their potential recipients throughout the national territory, as well as for the structuring of the sector. The need for centralized management is justified in terms of the STC 71/1997 (FJ 4), by the existence of a market cultural in line and highly competitive global where the only way to improve our visibility and strengthen our offer lies in feeding the web of cultural contents structural, easily accessible and in Spanish, second language of the network. That is why I call aid for investment in capital to increase the legal supply of cultural content on the Internet and to promote modernisation, innovation and technological adaptation of the industries cultural and creative, corresponding to the year 2011. Article 1.
Purposes. Aid shall have the following purposes: to) promote the materialization of projects that promote modernisation, innovation and technological adaptation of the cultural and creative industries, which are economically identifiable and distinguishable within the activity of the company and destined to the production or distribution of goods and cultural dissemination through online platforms. b) promote material or immaterial investments in the development of a cultural product with a high technological impact. (c) promote the materialization of projects that promote and increase the legal supply of cultural content on the Internet improve the access of citizens to them, with full respect for the regulations in force in the field of intellectual property. (d) encourage the digitisation of cultural content and its international dissemination.