Management responsible for SMEs in the Venezuelan case, must radically change his managerial style, defining new functions of markets, identify more with what represents international trade at present, learn to negotiate, offer products that are really needed with productivity and quality warranty which guarantee satisfy your demand in case of being accepted. In addition, dedicate additional time and resources for information on the attraction of distribution companies, including local advisors who know about costs of production, real estate market, permits and leases. Be prepared to make decisions based on less information that would usually be. Study in detail the profile of the region to learn about the economic environment and business, including the bases of regional export, trade in securities and recent developments. Then more about see a country in particular when you are thinking of doing business. Establish a strategic planning in attracting foreign companies and be prepared to act as a prominent local company as a partner. This can be implemented through the use of various conventions and treaties with other countries in emerging markets.
Ensure a cutting-edge technology, which ensures productivity, having a good management of processes not only in the productive, but administrative, qualified personnel and compliance with international standards in order to ensure competitiveness. There is no doubt, as Jose Vicente Gonzalez, indicates that the emerging markets such as Brazil, Russia, China or India should be markets aim for SMEs. Companies must look for ways of cooperation, as well as emphasize the promotion of competitiveness through productivity growth. But must also incorporate added value to products through innovation, quality, design and not only technological, also organisational and marketing innovation. Innovation in its broadest sense. SMEs have to internationalize. But it does lack that they create, work and, also, received more support from the administration.