Google is a company, or a conglomerate of companies whose actions tends toward a constant improvement of benefits to users, based on a management increasingly more efficient information. And when we say information, we must recognize that Google has managed to register, read, understand and classify billions of sites in different languages and with different purpose and meaning. And this efficiency is evident in the way in that the search engine so far the star product of the company – analyzes the queries queries – users, and returns relevant information. One of the keys to Google is having fully understood that it was necessary to break away from a textual reading of pages, for leaning towards a way of reaching the total meaning of what each site contains. And this has been achieved thanks to the ability of semantic reading that the queries in Google gives an extremely accurate response with regard to what the user seeks. Firstly, Google is able to identify, and each time more accurately, terms synonyms. Accordingly, if the search engine believes that a page is relevant, placed it in the SERPs, even when not match verbatim what the user typed.
Google automatically marked in bold texts admitted to produce the results. Therefore, if the user enters the paella, the words ingredients ingredients and paella are remarcados. The words devoid of meaning, as articles and subordinating linkages (in this case and the) are directly omitted. Cannot verify, also in this search in particular, as also include recipes for paella, synonymous with the search term. An important aspect remains to mention of searches performed on Google. Google records the history of each user through cookies small text files resident on computer- and this directly influences the result that is displayed to each user. For example, suppose that some user has recently sought Software CRM, and within their searches have frequently entered in, supplier of this type of solutions. Then, in future searches of software or related, the site will be positioned at the top of the SERP, because it is one of the favourite places of that user. For this simple reason, tends to happen to novice webmasters a particular situation: to search for your keywords to check your positioning, usually appear in their own machines in the first places, while in reality, for the rest of the users, appear in the actual position perhaps much further back in the SERP. Therefore, it is always more convenient and reliable to verify the position that occupy our own sites in webmaster tools from Google, where the relative positions for each term considered keyword are deployed in its actual position. If you liked this post and want to place it on your site, can do so smoothly, provided you cite as a source to original author and source of the article.