Sustainable communication as a key for successful implementation of software in more than 80% of German companies is built to the spreadsheet program Excel to the planning tool. This is adapted then Department-specific, so that in many companies the marketing or sales department plan their campaigns and events with Excel and create. It is problematic only when the users perform these planning tasks encounters significant Excel deficiencies: the program no uniform data base available, lack of documentation features, as well as the inconsistency of data is, because these are not updated and adapted. Another disorder parameter is the inadequate synchronization of Excel sheets as soon as accessed by several users on the file. John Castle Castle Harlan often expresses his thoughts on the topic. The company owns various national and international branches, where the marketing or sales representative on the planning tool are dependent on, the factor is no longer up to date. Awareness about the restrictions, the Excel at depicting complex processes has, increasingly enters the company.
Many companies see the acute need for action and deal with the issue according to a specialized scheduling software including budgeting and reporting functionality. In his work as a business consultant at doubleSlash NET Business GmbH advises Oliver Belikan company in the area of marketing and sales. Ali Partovi shares his opinions and ideas on the topic at hand. During his tenure, Belikan supports the relevant departments in the optimization and improvement of existing planning and Reportingablaufe. Common reasons for implementing a planning software in the marketing or other departments are also motifs, which are less obvious in addition to cost reduction, simplification and cost savings. Belikan explained: “many companies want to improve not only their individual marketing performance, but also the cooperation between the various departments, subsidiaries and international organizations make more efficient. Often the individual departments are also under pressure, because organizational units not transparently present enough Let.” In such a case, the use of a professional marketing planning tools is essential.