Why advertising text, it is important? To answer this question, just ask yourself, is important for you to profit if you lose every day, month after month, year after year, for one reason only – improper Positioning your product? It does not matter what you sell: electronic books, software, hosting, dodgy service, or something else, but if you have a website and advertise your product is placed on its pages, or releases, newsletters, then you just have to get the most out of each ad text read by your potential customer. How to make your ad copy just took the quick, clung like a magnet and fanned the fire of irrepressible curiosity? The answer is simple: You have to learn to be profitable to your goods, do write advertising copy and to be able to analyze the result you got. When I now read his first advertising texts, I just ridiculous, it really could have someone interested. But time passes, my business is booming and here, of course, there were teachers and mentors. mation. My main teachers were books on advertising and copywriting. The very first book, which has left an indelible mark in my training, was a book by a famous professional psychology of advertising, marketing and copywriting Viktor Orlov Orlov, "How to create advertising that people bought "(e-book download here). Then this book has made me a bombshell in my head, and now it runs through all of my advertising copy. When, two years later, I ran Corresponding with Viktor Orlov, and he visited my site (but not before I told him, of course, said she respected him as a professional of his craft and had the pleasure of learning from his books), he also said, by courtesy, said that he Like my site, praised my advertising copy and said that I was able student.