The economic crisis reached all sectors within an industry, and all areas of a company. Proposes to delete the resources for advertising, is certainly not the right consistency, as most decision-makers know. It rather comes to operate more efficiently and to get the most out of the existing resources. To the cake must be redistributed: traditional forms of advertising are expensive and decrease in its popularity and reach for years. However, enjoys the Internet advertising of growing in popularity and has the nose front especially when the cost factor: effective email campaigns cost only a fraction of what devour expensive TV or print campaigns; at the same time they reach individual customers.
Clear cost calculation and measurable marketing controlling are more powerful arguments that make online marketing increasingly popular especially in times of crisis. These facts may explain the popularity of online advertising for advertisers but why users and consumers to accept this media rather than for example TV advertising? To do so must First, you understand that the Internet is the most democratic and most individual medium at all and the phenomenon to more a social than a technical. Where else can anyone so getting involved and even represent and where else to individual wishes and needs dealt with on the Internet? Who here wants to win, must enter into the dialogue with potential customers, personalize offers, define target groups feel any change and join. Attract the right customers with the right product at the right time is the right way out of the crisis of the high art of email and online marketing for many companies. marmato – success with direct marketing with over 150 customers and millions of newsletters we are one of the strongest agencies for E-Mail Marketing in the German-speaking world already. We ensure the successful and professional marketing of your services through expertise, hard work and great passion.