Tag: advertising & pr

Customer Relationship Management Key Success Factor In The Leasing Industry

LeasePlan Australia opts for CRM integration ecenta Walldorf, March 10, 2011 – LeasePlan renewed his roughly 30-year-old CRM system Australia and is familiar from now on a comprehensive SAP CRM solution that implements ecenta of the SAP software and consulting. The aim of the new system is among other things a marked increase in efficiency through the use of Web portals for customers and suppliers, as well as a streamlining of processes. Also a reduction in complexity is sought through the high degree of automation of the lease of life cycles and the integration of all existing systems into a single core system. Corporate fleet management and leasing are characterized by fierce competition, growing customer requirements and complex regulations. LeasePlan is the responsibility to help its customers reliably and flexibly at any time mobility”, reported Hanno Hofmann, CEO of ecenta AG.

To succeed under these conditions, companies must regularly provide both process and product innovations and technological upgrade for the demands.” The company is a subsidiary of the Dutch LeasePlan Corporation worldwide cared about 1.4 million vehicles in the operational fleet management. In Australia, the company employs around 400 staff, has a fleet of 90,000 vehicles, and offers over 1,200 customers, in addition to pure finance leasing of also additional services such as maintenance and repair, and insurance. LeasePlan Australia sees great potential to adapt to future-proof and offer lasting added value to its customers especially in the area of customer relationship management. The 30-year-old CRM system that is associated with 20 other systems, and where no integration between the Web applications and the backend is repeatedly proved a drag on the business development. The existing infrastructure is now replaced by a modern leasing solution.

It is important to provide not only the proper software, but also a good partner to our customers for us. Even the best software can only then play their strengths, if it is implemented by experts. The financing business is complicated and requires, for example, experience in the integration with billing systems. We bring this experience”, explains Hanno Hofmann. The SAP leasing application covers all requirements for the core processes of leasing business. Full service leasing, price management, offer management, marketing, resale and financing these include.” In the framework of the project, the consultant of ecenta AG in addition to SAP implement full service leasing, for example, also the Vertragskontenverwaltung, SAP supplier relationship management, and business warehouse solution. Attention places ecenta on the implementation of the Web portals and automating time-consuming processes such as, for example, the creation of offers and contracts.

Rollup Display

Mobile presentation systems for budget rollup displays of LA CONCEPT rollup displays are among the most popular and versatile presentation systems on the market. Its simple design is guaranteed through the flexible handling. So, no tool must be used to build the rollup display ready for use within a few minutes. However, significant price differences arise on the basis of the different materials and sizes. This high-quality rollup displays already to the extremely favourable price / performance ratio can be purchased. In particular, it is to make sure when purchasing on the stability of the system and the easy handling in the excerpt of the pressure from the cassette.

Also the accessory which is available as an option, is important because it can considerably expand the possibilities or facilitate. Sony wanted to know more. As halogen lamps are the ideal means to put the message in the Center. A carrying case ensures simple transport of systems and provides the necessary protection. Thus is also the custody and storage Rollup displays saved. The Cologne company LA CONCEPT offers two proven performance award winner at the discounted price from the extensive range of rollup displays. Both the rollup quickie and the rollup classic are ideal for the project business, POS or at trade fairs.

The simple and elegant exterior allows a diverse use for a variety of occasions. Due to its high compatibility, the two rollup displays can be combined with many other presentation systems. But also among the display systems can be combine and extend to larger advertising space. The construction can be done without tools and enables building within a few minutes. So the rollup displays can be constructed by persons without experience directly at the point of sale or at the fair. This saves not only time, but also money. LA CONCEPT the rollup displays are available in different sizes and can be used for any occasion adapted. The bag allows the safe and easy transportation and can be taken as hand luggage on the plane. More information, see and rollup displays

Managing Director Khatami

Khatami marketing services takes a new Glacier pinch of Cologne, 31.05.2011. Swarmed by offers, altavista is currently assessing future choices. The world leader in snuff, which Khatami Marketing Services GmbH, Agency for sales and image promotion, 2011 commissioned Poschl tobacco GmbH & co. KG, Geisenhausen, Cologne with the glacier pinch of promotional tour. The target group is students in the focus of the campaign: young adults who have the potential for the generation of the new generation of 20051978asi – S. Read additional details here: altavista. The measures found between May and July 2011 in ten cities, 30 University parties, 50 WG-parties and in travellers. In addition to try actions in stylish glacier pinch lounges, private premises and in the gastronomy is giving away pace for students shared in turn the dream woman”: a professional cleaning lady for three months once a week brings the WG apartment to a high gloss. Poster campaigns on the University grounds and opinion measures complete the promotions.

With great success, Khatami Marketing Services GmbH was the first glacier pinch of promotional tour in February 2011 completed. Sample – and visibility contacts were far beyond the expectations of client and agency, so that the Poschl tobacco GmbH & co. KG without renewed pitch to continue the promotions with the Cologne Agency has decided. Glacier pinch is the world’s best-selling brand of snuff and enjoys in 20051978asi circles of cult status for decades. More information: the company the Khatami Marketing Services GmbH, Cologne, is a full-service agency for consumer, POS and event promotions. The company was founded in 1996 by owner and Managing Director from bass Khatami (38).

His background as event organiser, promotion Manager, advertising salesman and an excellent network of event organisers, trade and public institutions establish the success of the Agency. Long-term customers include leading companies in industry and the service sector, such as Campari Germany, Royal Canin, and Deutsche Bank. The Agency works nationwide. It has 15 employees at its headquarters in Cologne and has offices in six major cities, as well as capacity of approximately 5,000 promoters, hostesses and hosts. Promotions for the target group students are specialty. Since September, offered the Khatami PR and press – and public relations agency.

SuperComm Supports United Charity With Mailing Campaign

SuperComm data Marketing GmbH continues commitment to needy children Bonn July 2011. SuperComm data Marketing GmbH is involved in an initiative by United charity. The SuperComm supports the charitable project that specifically committed to helping disadvantaged children with a free mailing campaign. For several years, SuperComm General Manager Sven Nobereit and his team promote social projects with mailing campaigns or even donating money. SuperComm data Marketing GmbH 2011 continues her charity work. Currently the SuperComm team is involved in an initiative by United charity, the leading German charity auction portal. The idea of the project: Film stars and celebrities auction “events, and anyone who wants to, can provide with. online including the exclusive live concerts or meet & greet United charity to 100 percent of charities forwards the proceeds.

At present, including Bryan Adams, the Fanta 4 are “, Daniela Katzenberger and formula 1 champion Sebastian Vettel with part of the game. As Sven Nobereit, Managing Director of SuperComm data Marketing GmbH, explained, will carry out a complete mailing the SuperComm for United charity and 100% free of charge. The SuperComm on the charity auction house and the possibilities that open up socially responsible companies, organizations or individuals as a result informed by direct mail. The receiver receives important information about ongoing charity highlights and can directly access the individual auctions click. For the direct mailing, SuperComm draws on extensive proprietary databases. Thus, it is guaranteed that the information campaign reaches a maximum of eligible incoming mail recipient and as many companies and institutions can actively dedicated to charity.

The SuperComm continues its long-standing commitment to social projects with the mailing campaign. For many years Sven Nobereit and the team of SuperComm confront its social responsibility actively. The company is focused here quite aware of the well-being of disadvantaged and needy children. So the SuperComm supported so far include the orphanage Maria Walde in Bonn or also the SOS Children’s villages. End of 2010 the Forderkreis Bonn a SuperComm donation of 5,000 euros was pleased a sum that makes an important contribution to the care of tumor – and leukemia-diseased children also. In this sense, Sven Nobereit is also the commitment to United charity: we are pleased to have contributed to the well-being of children through the already paid help. We will pursue in the future this goal best ways.” More information to the the charity activities of SuperComm data Marketing GmbH is get on the Internet under: about United charity United charity is the leading German charity auction. The proceeds from the auctions by United charity arrive directly there, where they are most needed in distressed children. 2010 auction received an award as the most innovative charity”. More information: the SuperComm data marketing company and Sven Nobereit: SuperComm data Marketing GmbH since 2003 of successfully operated in the sectors of online and offline marketing. The portfolio of SuperComm data Marketing GmbH includes email marketing, the generation and provision of address pools and co sponsorship. SuperComm data Marketing GmbH’s reference customers include international media agencies and leading tour operators, airlines and hotel chains. More services, including the management of fax shipping, from banner advertising and CMS-driven websites rounded the full realization of the SuperComm data Marketing GmbH. Sven Nobereit conducts the business of SuperComm data Marketing GmbH. SuperComm data Marketing GmbH is Bonn. Contact: SuperComm data Marketing GmbH Alexander Thomas August str. 19 53229 Bonn phone: + 49-228-6881-103 Internet: E-Mail:

Berg Vice President Selligent

It is about the potential buyers to identify, and to recognize their needs. Thanks to obtained information, customers can be addressed specifically. New customer acquisition is an important success factor for any company”Sanchez. Dirk Ploss, Chief Marketing Officer at the Leipzig Lecturio E-learning providers provided the finale. “In his presentation, make it personal: personalisation in practice” he entered on the perfect personal sales approach with practical examples from the areas of E-Mail Marketing, social media, e-commerce and online marketing, and took a look into the future of customer loyalty.

“Dirk Ploss: passes there is no way of personalization In the battle for the attention of the customer as regards the customer not personally, no longer meets him.” Since all participants in the eCommerce environment must confront the challenge, was also the networking breakfast and between the lectures by a lively exchange of experience between participants and speakers. Show the today presented best practice cases clear that the existing one-way communication only with newsletters is no longer enough. Just who is making serious offers for dialogue, can permanently retain its customers and achieve a high customer lifetime value,”as Martin Beerman, Managing Director of the netnomics GmbH. this software tools that far more can to send only emails and other channels such as Facebook include. help” drives the development in the dialogue marketing currently faster than ever the digitization, via intelligent technologies and multichannel approaches can open up new potential for attractive”, explains Steve van den Berg Vice President Selligent roof. This event is a platform for the exchange of expert knowledge in the CRM industry and should inspire in the dialogue marketing new, innovative ways to go.” About netnomics: The netnomics GmbH supports companies in developing digital markets. The Hamburg-based full service agency supports customers as platform of independent service provider in the strategic and operational Implementation of dialog marketing especially through E-Mail and social channels.

Photographers

For the sixth edition of ‘200 Best Ad Photographers worldwide’ selects international top jury from more than 8,000 entries to their favorites from Vienna Lurzer’s archive, the world’s leading trade magazine for outstanding advertising, 16.07.2013, working on the next edition of the successful 200 best ad photographers worldwide”. A top-class jury will examine the 8.291 submissions in the next few weeks and on this basis to select the 200 best advertising photographers in international. The judges evaluate both the creativity and the technical skill of the photographers here. Only those who have both greatly, can hope for the recording. The best designs worldwide in November 2013 in the new edition of 200 best ad photographers “in various categories, including animals, automotive, fashion, landscape, life, and people, presented. Photographers from 52 countries have submitted their work of the past 18 months in Lurzer’s archive.

Comparing the United States evidence with 2,424 submitted designs with far and away number one. Germany follows with 1,142 submissions on second place, third place United Kingdom covered 978 posts. After the pre-selection by editor-in-Chief Michael Weinzettl and Anne Rose Schlutbohm, former editor of professional photographe, an international jury chooses the 200 best advertising photographers. Suzee Barrabee form the Panel (art buyer from Goodby Silverstein and partners), Damon Collins (founding member of joint London), Rafael Gil (art director at Africa in Sao Paulo), Christophe Gilbert (photographer), Shintaro Shiratori (President of the Japan advertising photographers’ Association APA) and Anne Telford (Communication Arts). The number and quality of entries surprised at each edition of the book on the new”, says Michael Weinzettl, editor in Chief of Lurzer’s archive. The artistic range of submitted footage shows us also today emotional and attention-grabbing images for successful advertising campaigns are as important.” The “regularly about 400 pages book 200 best ad photographers” was released in 2004 for the first time by Lurzer’s archive and appears every two years since then. It has since then popularity and increasing sales.

The band is popular, for creative directors, art directors, copywriters and art buyers in the field of advertising since it offers a comprehensive market overview of the best advertising photographers. The Sixth Edition is published in November 2013 and can be then ordered via the selected book and magazine trade, Amazon and. Lurzer’s archive Lurzer’s archive is the bimonthly trade magazine for exceptional advertising from all over the world. Posters, ads, TV commercials, digital and interactive advertising will be presented. The editor-in-Chief is Michael Weinzettl, Christian Lurzer is CEO of the publishing house. The magazine is the most important information and sources of inspiration since its founding by Prof. Walther Lurzer in 1984 as a for advertisers worldwide. It is 68 Countries in the subscription, the selected book and press trade distributed. In addition, you can read the magazine as a digital version on iPad and iPhone. Around the world it reaches over 150,000 readers per issue. Subscribers have access to Lurzer’s online archive, which contains more than 65,000 images and video files via. Since 2004, Lurzer’s archive 200 best brings “series out. The volumes nominated remarkable work, at regular intervals including from advertising photography, digital artists, illustration and packaging design.

Future Key Group GmbH Draws New Marketing Ideas From North Sea Breeze

The future key Group GmbH moves with changed management in the Saterland and offers marketing consulting from a single source here i.e. concepting and professional implementation. The future key Group GmbH is now run by Andy Uliczka alone and moved headquarters to Saterland. Focus should be in future marketing consulting from a single source. While Andy Uliczka made himself big and wanted in terms of Soz. Networks ascend to the top of the fan barometer in Germany with his clients. For the hitherto completely unknown new fashion label he had mobilized BLACK ANTZZ 10000 fans in a few weeks. Old and new but now the sole Managing Director is Andy Uliczka.

He has shifted the headquarters of Schalksmuhle (NRW) to Saterland (Lower Saxony). On the question what it put him in the Saterland, Andy Uliczka has also the right answer: here live and work, where others make holidays and I love the sea air. The coast is very near and me blowing the head free for new ideas. On top of that I just Nice – and especially strangers for very open minded – people met.” As now sole owner and CEO of future key Group GmbH, Andy his experience and his success will use ANTZZ as Marketing Director of the new fashion label BLACK and develop. There he was succeeded the hitherto completely unknown new fashion label BLACK ANTZZ, within a few weeks on Facebook to mobilize for a fanbase of 10000 fans. With the power of its future key Group GmbH he wants to move up in the field of social networks with his clients until the fan-barometer tip in Germany, BMW are the Gazette of Commerce by the 09.03.2012 in accordance with weekend edition currently with 55000 fans, the Bundeswehr with 40000 fans and Audi with 28000 fans. “It the Faceboook fanpage care only one, albeit important portion of his marketing consulting from a single source”.

The core business of the future key Group GmbH rich of film production, the optimization of the website to the sales rep training. As diploma event manager Andy Uliczka has also ideal to put the company managed by him through marketing events in an optimal light. “” Just in relation to the use of social networks his advice for medium-sized businesses is as simple as obvious, faithfully the saying: give the customers more of what they want and try to convince him that he does not want not things. “we ask just the fans on Facebook”, has become to his credo this. Because for him it is clear that the social networks will receive increasing importance also for everyday business. Large corporations are already doing their marketing strategies accordingly (see BMW, Audi…). But also the fans win with him, because it is they who decide what is and what is not. Andy’s opinion it was not sufficient however to win many fans. Friendships are valuable and want to be maintained. For this, in most medium-sized enterprises but lack the capacity. Therefore he offer him here with his future key group accessible modular flats”from the on, Fan extraction will be also a fan-binding. Rolf Ubalde, press tutorial future key Group GmbH