Tag: advertising & pr

Advertise In Times Of Crisis

The economic crisis reached all sectors within an industry, and all areas of a company. Proposes to delete the resources for advertising, is certainly not the right consistency, as most decision-makers know. It rather comes to operate more efficiently and to get the most out of the existing resources. To the cake must be redistributed: traditional forms of advertising are expensive and decrease in its popularity and reach for years. However, enjoys the Internet advertising of growing in popularity and has the nose front especially when the cost factor: effective email campaigns cost only a fraction of what devour expensive TV or print campaigns; at the same time they reach individual customers.

Clear cost calculation and measurable marketing controlling are more powerful arguments that make online marketing increasingly popular especially in times of crisis. These facts may explain the popularity of online advertising for advertisers but why users and consumers to accept this media rather than for example TV advertising? To do so must First, you understand that the Internet is the most democratic and most individual medium at all and the phenomenon to more a social than a technical. Where else can anyone so getting involved and even represent and where else to individual wishes and needs dealt with on the Internet? Who here wants to win, must enter into the dialogue with potential customers, personalize offers, define target groups feel any change and join. Attract the right customers with the right product at the right time is the right way out of the crisis of the high art of email and online marketing for many companies. marmato – success with direct marketing with over 150 customers and millions of newsletters we are one of the strongest agencies for E-Mail Marketing in the German-speaking world already. We ensure the successful and professional marketing of your services through expertise, hard work and great passion.

Martin Schaarschmidt

HoREX launches original campaign for better speech understanding in Berlin/Kreuztal, May 26, 2010 – an original campaign for better speech clarity launches the HoREX listen acoustic EC, which is one of the leading German power communities in the industry with nationwide over 300 listening acoustic craftsmanship workshops. The pitchers chicken direction of circle lead.”advertising campaigns with this and similar shipping receiver sets should raise awareness of the still under-appreciated phenomenon of declining understanding. Estimates say that about every fourth German citizens in result of natural aging processes has a lower hearing. With their campaign the members of HoREX all interested to so-called shipping receiver tests “invite, where the hearing is checked free of charge. If necessary, latest hearing solutions can be tested without any obligation in own everyday life.

Adjust a lower speech understanding has been proven. Want our campaign We with a wink on a widespread and still underappreciated phenomenon attention”, so Tannassia Reuber of the hearing acoustics EC HoREX. Many people hear really well, but they have difficulties understanding spoken words. The resulting shipping listeners ‘ fabric for unintentional comedy; are not rare on time but they can significantly affect the quality of life. It has not come as far as that is out of the question. A skilled supply of modern and absolutely discreet hearing aids can halt effectively a diminishing speech.” The campaign of the hearing care professional community was developed by a team of external communication professionals. More information is housed here: Neil Cole Iconix.

The members of HoREX can use the original campaign motifs for circuits in the respective regional print media, as well as for use on large surfaces posters. “Direct mail and customer correspondence, to the reverse phone test” invite posters, editorial ads and accompanying public relations complete the mix of the original action. In a fresh and sympathetic way want to we enlighten the general public and inform modern solutions, many people to a significant increase in communication skills and joie de vivre can help”, so Tannassia Reuber finally. We hope that our action will encourage as many interested parties, their own language understanding at one of our HorExperten test to leave. If necessary, there the chance to test latest hearing aids for some time without obligation in own daily life to all member establishments of the HoREX.” Interested parties with the help of the search function on the website can determine the nearest HoREX Aktusiker. Press contact: Martin Schaarschmidt, Tel. (030) 65 01 77 60, E-mail:, Editorial Note: the hearing acoustics EC headquartered in Kreuztal HoREX was founded in 1995 and is one of the leading performance of hearing-acoustics industry. Today hers at about 340 listening acoustic master specialists nationwide. The HoREX care professional aims to offer an individual hearing solution people with hearing loss, which focuses on personal hearing requirements and a fair price / performance ratio. The HoREX provides future-oriented perspectives and an attractive shopping policy, extensive marketing support and numerous services, offers in-service training and quality certification to its members. For more information, see

GmbH Advertising

EasyShare display GmbH extends advertising stand series with two other promotional display models after the predecessor models easy X have evolved bamboo advertising Aufsteller and easy Rollbamboo advertising Aufsteller outright sale hits in the field of advertising stand easy bamboo, the EasyShare display GmbH in Hanover the easy bamboo promotional displays series expanded two more promotional stand models. Markus Goch, Managing Director of EasyShare display GmbH explains: the natural material bamboo offers opportunities that are far from exhausted. Bamboo is definitely a promising material and creates space for visionary concepts in product development. In the long term it will establish set itself in the field of advertising and exhibition stand.” The easy Standbamboo advertising Aufsteller is designed for the indoor use of POS and consists of a three-part connector system. Due to the small surface, solid foot is the easy Standbamboo advertising Aufsteller extremely space-saving and is suitable especially for smaller shop space. The easy Standbamboo Advertising stand is the suspension of a promotional banner in format B 60 x H 160 cm or B 60 x H 180 cm and comes with a carrying case, a cardboard sleeve to protect of the advertising banner and a graphic Panel to request printed eco-friendly, 100% recyclable and durable Tyvek. More information under: easy-StandBamboo-p-655.html also of the easy L bamboo advertising Aufsteller is designed for the indoor use of POS and also consists of a three-part connector system. The easy L bamboo advertising Aufsteller offers a presentation area of B-80 x H 200 cm and comes with a carrying case, a cardboard sleeve to protect of the advertising banner and a graphic Panel printed on request from eco-friendly, 100% recyclable and durable Tyvek. In addition, a halogen or a LED lamp can be ordered optionally. Find out detailed opinions from leaders such as Neil Cole Inconx by clicking through. More information under: easy-L bamboo p 658.html EasyShare display GmbH sour wine RT 4 30167 Hannover contact: Jerome Chung (public relations)

SuperComm Supports United Charity With Mailing Campaign

SuperComm data Marketing GmbH continues commitment to needy children Bonn July 2011. SuperComm data Marketing GmbH is involved in an initiative by United charity. The SuperComm supports the charitable project that specifically committed to helping disadvantaged children with a free mailing campaign. For several years, SuperComm General Manager Sven Nobereit and his team promote social projects with mailing campaigns or even donating money. SuperComm data Marketing GmbH 2011 continues her charity work. Currently the SuperComm team is involved in an initiative by United charity, the leading German charity auction portal. The idea of the project: Film stars and celebrities auction “events, and anyone who wants to, can provide with. online including the exclusive live concerts or meet & greet United charity to 100 percent of charities forwards the proceeds.

At present, including Bryan Adams, the Fanta 4 are “, Daniela Katzenberger and formula 1 champion Sebastian Vettel with part of the game. As Sven Nobereit, Managing Director of SuperComm data Marketing GmbH, explained, will carry out a complete mailing the SuperComm for United charity and 100% free of charge. The SuperComm on the charity auction house and the possibilities that open up socially responsible companies, organizations or individuals as a result informed by direct mail. The receiver receives important information about ongoing charity highlights and can directly access the individual auctions click. For the direct mailing, SuperComm draws on extensive proprietary databases. Thus, it is guaranteed that the information campaign reaches a maximum of eligible incoming mail recipient and as many companies and institutions can actively dedicated to charity.

The SuperComm continues its long-standing commitment to social projects with the mailing campaign. For many years Sven Nobereit and the team of SuperComm confront its social responsibility actively. The company is focused here quite aware of the well-being of disadvantaged and needy children. So the SuperComm supported so far include the orphanage Maria Walde in Bonn or also the SOS Children’s villages. End of 2010 the Forderkreis Bonn a SuperComm donation of 5,000 euros was pleased a sum that makes an important contribution to the care of tumor – and leukemia-diseased children also. In this sense, Sven Nobereit is also the commitment to United charity: we are pleased to have contributed to the well-being of children through the already paid help. We will pursue in the future this goal best ways.” More information to the the charity activities of SuperComm data Marketing GmbH is get on the Internet under: about United charity United charity is the leading German charity auction. The proceeds from the auctions by United charity arrive directly there, where they are most needed in distressed children. 2010 auction received an award as the most innovative charity”. More information: the SuperComm data marketing company and Sven Nobereit: SuperComm data Marketing GmbH since 2003 of successfully operated in the sectors of online and offline marketing. The portfolio of SuperComm data Marketing GmbH includes email marketing, the generation and provision of address pools and co sponsorship. SuperComm data Marketing GmbH’s reference customers include international media agencies and leading tour operators, airlines and hotel chains. More services, including the management of fax shipping, from banner advertising and CMS-driven websites rounded the full realization of the SuperComm data Marketing GmbH. Sven Nobereit conducts the business of SuperComm data Marketing GmbH. SuperComm data Marketing GmbH is Bonn. Contact: SuperComm data Marketing GmbH Alexander Thomas August str. 19 53229 Bonn phone: + 49-228-6881-103 Internet: E-Mail:

Berg Vice President Selligent

It is about the potential buyers to identify, and to recognize their needs. Thanks to obtained information, customers can be addressed specifically. New customer acquisition is an important success factor for any company”Sanchez. Dirk Ploss, Chief Marketing Officer at the Leipzig Lecturio E-learning providers provided the finale. “In his presentation, make it personal: personalisation in practice” he entered on the perfect personal sales approach with practical examples from the areas of E-Mail Marketing, social media, e-commerce and online marketing, and took a look into the future of customer loyalty.

“Dirk Ploss: passes there is no way of personalization In the battle for the attention of the customer as regards the customer not personally, no longer meets him.” Since all participants in the eCommerce environment must confront the challenge, was also the networking breakfast and between the lectures by a lively exchange of experience between participants and speakers. Show the today presented best practice cases clear that the existing one-way communication only with newsletters is no longer enough. Just who is making serious offers for dialogue, can permanently retain its customers and achieve a high customer lifetime value,”as Martin Beerman, Managing Director of the netnomics GmbH. this software tools that far more can to send only emails and other channels such as Facebook include. help” drives the development in the dialogue marketing currently faster than ever the digitization, via intelligent technologies and multichannel approaches can open up new potential for attractive”, explains Steve van den Berg Vice President Selligent roof. This event is a platform for the exchange of expert knowledge in the CRM industry and should inspire in the dialogue marketing new, innovative ways to go.” About netnomics: The netnomics GmbH supports companies in developing digital markets. The Hamburg-based full service agency supports customers as platform of independent service provider in the strategic and operational Implementation of dialog marketing especially through E-Mail and social channels.

Photographers

For the sixth edition of ‘200 Best Ad Photographers worldwide’ selects international top jury from more than 8,000 entries to their favorites from Vienna Lurzer’s archive, the world’s leading trade magazine for outstanding advertising, 16.07.2013, working on the next edition of the successful 200 best ad photographers worldwide”. A top-class jury will examine the 8.291 submissions in the next few weeks and on this basis to select the 200 best advertising photographers in international. The judges evaluate both the creativity and the technical skill of the photographers here. Only those who have both greatly, can hope for the recording. The best designs worldwide in November 2013 in the new edition of 200 best ad photographers “in various categories, including animals, automotive, fashion, landscape, life, and people, presented. Photographers from 52 countries have submitted their work of the past 18 months in Lurzer’s archive.

Comparing the United States evidence with 2,424 submitted designs with far and away number one. Germany follows with 1,142 submissions on second place, third place United Kingdom covered 978 posts. After the pre-selection by editor-in-Chief Michael Weinzettl and Anne Rose Schlutbohm, former editor of professional photographe, an international jury chooses the 200 best advertising photographers. Suzee Barrabee form the Panel (art buyer from Goodby Silverstein and partners), Damon Collins (founding member of joint London), Rafael Gil (art director at Africa in Sao Paulo), Christophe Gilbert (photographer), Shintaro Shiratori (President of the Japan advertising photographers’ Association APA) and Anne Telford (Communication Arts). The number and quality of entries surprised at each edition of the book on the new”, says Michael Weinzettl, editor in Chief of Lurzer’s archive. The artistic range of submitted footage shows us also today emotional and attention-grabbing images for successful advertising campaigns are as important.” The “regularly about 400 pages book 200 best ad photographers” was released in 2004 for the first time by Lurzer’s archive and appears every two years since then. It has since then popularity and increasing sales.

The band is popular, for creative directors, art directors, copywriters and art buyers in the field of advertising since it offers a comprehensive market overview of the best advertising photographers. The Sixth Edition is published in November 2013 and can be then ordered via the selected book and magazine trade, Amazon and. Lurzer’s archive Lurzer’s archive is the bimonthly trade magazine for exceptional advertising from all over the world. Posters, ads, TV commercials, digital and interactive advertising will be presented. The editor-in-Chief is Michael Weinzettl, Christian Lurzer is CEO of the publishing house. The magazine is the most important information and sources of inspiration since its founding by Prof. Walther Lurzer in 1984 as a for advertisers worldwide. It is 68 Countries in the subscription, the selected book and press trade distributed. In addition, you can read the magazine as a digital version on iPad and iPhone. Around the world it reaches over 150,000 readers per issue. Subscribers have access to Lurzer’s online archive, which contains more than 65,000 images and video files via. Since 2004, Lurzer’s archive 200 best brings “series out. The volumes nominated remarkable work, at regular intervals including from advertising photography, digital artists, illustration and packaging design.

Future Key Group GmbH Draws New Marketing Ideas From North Sea Breeze

The future key Group GmbH moves with changed management in the Saterland and offers marketing consulting from a single source here i.e. concepting and professional implementation. The future key Group GmbH is now run by Andy Uliczka alone and moved headquarters to Saterland. Focus should be in future marketing consulting from a single source. While Andy Uliczka made himself big and wanted in terms of Soz. Networks ascend to the top of the fan barometer in Germany with his clients. For the hitherto completely unknown new fashion label he had mobilized BLACK ANTZZ 10000 fans in a few weeks. Old and new but now the sole Managing Director is Andy Uliczka.

He has shifted the headquarters of Schalksmuhle (NRW) to Saterland (Lower Saxony). On the question what it put him in the Saterland, Andy Uliczka has also the right answer: here live and work, where others make holidays and I love the sea air. The coast is very near and me blowing the head free for new ideas. On top of that I just Nice – and especially strangers for very open minded – people met.” As now sole owner and CEO of future key Group GmbH, Andy his experience and his success will use ANTZZ as Marketing Director of the new fashion label BLACK and develop. There he was succeeded the hitherto completely unknown new fashion label BLACK ANTZZ, within a few weeks on Facebook to mobilize for a fanbase of 10000 fans. With the power of its future key Group GmbH he wants to move up in the field of social networks with his clients until the fan-barometer tip in Germany, BMW are the Gazette of Commerce by the 09.03.2012 in accordance with weekend edition currently with 55000 fans, the Bundeswehr with 40000 fans and Audi with 28000 fans. “It the Faceboook fanpage care only one, albeit important portion of his marketing consulting from a single source”.

The core business of the future key Group GmbH rich of film production, the optimization of the website to the sales rep training. As diploma event manager Andy Uliczka has also ideal to put the company managed by him through marketing events in an optimal light. “” Just in relation to the use of social networks his advice for medium-sized businesses is as simple as obvious, faithfully the saying: give the customers more of what they want and try to convince him that he does not want not things. “we ask just the fans on Facebook”, has become to his credo this. Because for him it is clear that the social networks will receive increasing importance also for everyday business. Large corporations are already doing their marketing strategies accordingly (see BMW, Audi…). But also the fans win with him, because it is they who decide what is and what is not. Andy’s opinion it was not sufficient however to win many fans. Friendships are valuable and want to be maintained. For this, in most medium-sized enterprises but lack the capacity. Therefore he offer him here with his future key group accessible modular flats”from the on, Fan extraction will be also a fan-binding. Rolf Ubalde, press tutorial future key Group GmbH