In Colombia an environmental prize called Blue Planet exists, whose objective is: Impulsar and to recognize organizations, foundations, ONG" s, natural companies, people and/or communities that have distinguished itself by direct actions directed to the education, conservation and recovery of the water. This contest was created in 1993 and since then 9 calls have been abierto, each one of as it includes/understands 2 categories that is to say: enterprise general and. When reviewing the results for call 2008 – 2009 I found a situation that seemed to me representative of the perception of the enterprise sector in Colombia against the protection of the water beyond the norm. The enterprise category east year I am desert. The authorities of to this expose it call of the following way: " For the first time in the history of the prize, the jury declared desert this category, since projects did not appear to the contest that offer substantial advances and improvements in the processes of conservation and recovery of the water and developing innovating programs that go beyond which ambientales" demands the law for the fulfillment of the norms;. This situation I am caused curiosity and I deepened more in the characteristics of the call and the dynamics of the same, so I made an analysis of the behavior of this prize in its 16 years of existence, since it is a small sample of the behaviors of the enterprise sector against the hydric resource.
From 1993 to the date 67 prizes have been granted, of which 24 correspond to projects presented/displayed in the enterprise category. To these 24 I classified them projects of the following way: 1 corresponds to handling of residues, 3 to improvements in agricultural benefit and 20 to the management of the water proper. The behavior of this situation can be seen in the following figure: Next we will see some analyses on the 20 specific projects for the management of the water.